Because men can be sensitive too!
Men's skin is thicker than that of a woman and therefore requires products which bring added energy.
A man's skin is often irritated during shaving and needs soothing care. Men's skin is more prone to produce sebum and sweat, making it prone to pimples. A man's skin ageing process begins later in life than a woman, however once it has started, lines and wrinkles appear more suddenly. It needs to be moisturised and revitalised. Men have just as many skin allergies as women.